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We understand that choosing a proper and effective clinical research organization (CRO) for food supplement is surely one of the most necessary, important and yet a risky step while you are pursuing the path of dietary supplement research and development plan. It becomes even tougher when you have to find a proper clinical research organization in Pune. Thus, today we thought we will help our readers with the fact concerning what to look for while they are going to opt for a clinical research organization (CRO) for food supplement.

Over the past decade, there has been a modification in lifestyles of Indians. Adoption of quick foods and pre-packed foods and inactive manner, has crystal rectifier to a rise within the incidences of lifestyle diseases like obesity, diabetes and cardiovascular diseases. Many of the consumers have shifted to nutraceuticals as alternatives to pharmaceuticals. The usage of dietary supplements isn’trestricted to fulfillment of the daily demand of specific needed nutrients, however customers are considering the purposeful health advantages of those supplements for interference of diseases. The nutraceuticals trade is one among the fast growing markets in Republic of India.

Dr. Dheeraj Nagore Ph.D. (Pharmaceutical Sciences), MBA, CCRM (Germany)   In India, the number of patients of COVID 19 has mounted exponentially over 15 lakhs, within a period of 3-4 months. In spite of the execution of lockdown procedures including travel bans in India and worldwide, there has been a growing frequency of COVID 19. With an unpredictable burden on the current healthcare system in India, there is an immense need to look at innovation in healthcare both from policy and execution standpoints and should make relevant adaptive changes for short term and long term changed healthcare needs in India.With the improvement in know-how and accessibility of data, the quality and competence of care for the patients have increased in multiple folds in the past few months.

Dr. Gayatri Ganu Managing Director, Mprex Healthcare Pvt. Ltd. Clinical Research for healthcare product is not merely a regulatory requirement now, you can utilize the clinical research for your marketing perspective as well. There are marketing tools to boost marketing strategies for the healthcare product. For this, we need to know the difference between marketing and sales:– Sales are something that can elevate your revenue stream, improve your profit and loss account, it can lead to direct sales. Whereas Marketing adds value to your product. It can add value proposition to your product and your market place. This can improve the recall value of your product. Clinical Research can very well improvise your marketing strategies.