Dr. Gayatri Ganu Managing Director, Mprex Healthcare Pvt. Ltd. Clinical Research for healthcare product is not merely a regulatory requirement now, you can utilize the clinical research for your marketing perspective as well. There are marketing tools to boost marketing strategies for the healthcare product. For this, we need to know the difference between marketing and sales:– Sales are something that can elevate your revenue stream, improve your profit and loss account, it can lead to direct sales. Whereas Marketing adds value to your product. It can add value proposition to your product and your market place. This can improve the recall value of your product. Clinical Research can very well improvise your marketing strategies.
In this blog, we have shared 4 Powerful ways of marketing and how clinical research can improvise that.
- Creating Niche Market using Clinical Research as a toolNiche market means a specific product for a specific consumer for a specific reason. With the help of clinical trials, the efficacy, and claim being substantiated for your product, you can now specify the product, its requirement to the specific group of consumers and that can add the Niche Value or Niche Market for your product. There are many health supplements in the market, you will be one of them who is merely supplying the new supplement product to the market place. But by performing a clinical trial of that supplement, you will fall under a different category. You will focus on the value proposition of your product and you will be covering niche area. You will be covering someone who is consuming the new product with greater trust with the satisfaction of being informed of the results of your clinical trial as well.
- Improve Social Media Marketing outcome using Clinical ResearchSocial media marketing is a growing segment and from the government data being released recently, there will be more than 800 million Indians who will be using social media at the end of 2022. So there are fair chances to make your customer, and your ambassador market your product. But social media wants a more defined way of how to project that product to customers. If you are targeting and collaborating with some of the influencers, they can talk about your product and this can have a boost in your marketing campaign or your sales. Influencers will also require an efficacy tested product. For social media marketing, first and foremost you should be emphasizing the quality of the product and the efficacy parameters being tested and that can be done by a clinical trial.
- Implementation of Clinical Research in Inbound and Outbound MarketingOutbound marketing is in some ways where you advertise your product on TV, On Radio, in Tradeshows, etc. So there is the whole of the ecosystem present who is watching your product, noticing your presentation, and the value proposition of your company. So there if you talk about your product’s efficacy and safety, that can differentiate you from the rest of your peers. Clinical research allows you to create authentic scientific data. Outbound marketing is an important boost for your marketing i.e. pushing the information into the masses. Inbound marketing is pulling the customer in. For this, the ways could be YouTube, Influencers, Social Media, Instagram, LinkedIn. So this way you are pulling in the interested customers. In that case, also you will have to make a recall value of your product. And that can be very well done once you do clinical research on your product and you have authentic data in your hand that what difference your product is delivering in the life of the consumers.
- Create Freebie and Cross Promotional Marketing Freebie marketingis something for a higher value product you are giving free a less valued product with it. These are combo products. You are promoting a campaign on social media or online platforms that you can buy the target product and you will be getting the assistant product free with this. So if you have a clinical trial for this combination by giving a freebie marketing you are improvising your value proposition in the market. Cross promotional marketing is something where non-competitive businesses are looking and serving a similar customer base. So it is a part of the health itself. The customer base is similar but businesses are not competing with each other. But if you will give a substantiated claim, an efficacy testing, or if you have a pie chart or graph which is suggesting before and after pictures of your clinical trial, then this can add value to cross-promotional marketing. To design such clinical researches, to substantiate and support the marketing strategies you can visit our website [ www.mprex.in]. We are supporting you with a free consultation program as well.