Over the past decade, there has been a modification in lifestyles of Indians. Adoption of quick foods and pre-packed foods and inactive manner, has crystal rectifier to a rise within the incidences of lifestyle diseases like obesity, diabetes and cardiovascular diseases. Many of the consumers have shifted to nutraceuticals as alternatives to pharmaceuticals. The usage of dietary supplements isn’trestricted to fulfillment of the daily demand of specific needed nutrients, however customers are considering the purposeful health advantages of those supplements for interference of diseases. The nutraceuticals trade is one among the fast growing markets in Republic of India.
In 2019, all world got struck by a pandemic. It is a global crisis though we are in 2021. Everyone across world is shattered with the fear, uncertainty and economic setbacks. The viral infection once again surfaced the fact and importance of one’s own Immunity, not allowing infections to cause severe diseases and fatality.
The case is not different in India, being developing country with a crowded place for around 1.35 billion lives, we cannot afford but to try to enhance our own immunity.
It’s a proven fact that the nutritional status defines immunity. In India as a combination, the one who are deprived of nutrition and those who have lots of metabolic disorder through lack of exercise and junk eating; both need to work on their nutrition status. Much of emphasize from all socioeconomic classes in India is being given on nutritional supplement to keep up their immunity and health.
We cannot undermine the importance of protein supplement in improving immunity. Thus protein supplements are gaining momentum in Nutraceutical Market in India. Consistent with a recent report, the nutraceuticals trade in India is of a price four billion $ and is projected to grow at CAGR of quite 18-22% from 2017-18 to 2022-23. Nutraceuticals industry experiences around 60% contribution from Dietary Supplement Segment followed by functional food and beverages. Protein Supplement Market occupies more than 40% of Dietary supplement pie. In forecasted period till 2023, it is expected that Protein supplement market will cross more than 10000 Cr. finish line.